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008			180717b xxu||||| |||| 00| 0 eng d
020			_a9780465050659
040			_cUSEK
082			_221 _a620.82 _bN842d 2013
100			_92893 _aNorman, Donald A. _d1935-
245			_aThe design of everyday things / _cDon Norman.
250			_a1a. ed.
260			_aNew York : _bBasic Books, _c2013.
300			_a347 p. _bil. ; fotos byn
500			_aEdición revisada y ampliada.
504			_aIncluye Referencias Bibliográficas.
520			_aEven the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.
526			_aDESARROLLO VIDEOJUEGO-BASICA
650		0	_92894 _aDISEÑO INDUSTRIAL _xASPECTOS PSICOLOGICOS.
650		0	_92895 _aINGENIERIA HUMANA.
942			_2ddc _cLBSA