| 000 | 00614nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 150322s9999 xx 000 0 und d | ||
| 082 | 0 | 4 | _a658.8 K87d 2006 |
| 100 | 1 | _aKotler, Philip, Keller, Kevin Lane. | |
| 245 | 1 | 0 |
_aDirección de Marketing / _cPhilip Kotler Keller Kevin Lane. |
| 250 | _a12a. ed. | ||
| 260 |
_aMéxico, D.F. : _bPearson Educación, _c2006. |
||
| 300 | _a729 p. + apéndice. | ||
| 590 | _aSPINID-BAS; SPINCD-BAS; SPINTD-BAS. | ||
| 591 | _aLibros Colección General. | ||
| 650 | 4 | _aMARKETING. | |
| 650 | 4 | _aMERCADOTECNIA. | |
| 942 |
_2ddc _cLBCG |
||
| 999 |
_c18648 _d18648 |
||
| 526 | _aINGENIERIA COMERCIAL-BASICA | ||