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Journal of Brand Strategy / Henry Stewart Publications.
Tipo de material:
TextoDetalles de publicación: London : board, 2020.Descripción: p. 299-387 il. ; figrs. ; fotos bynISSN: - 2045855X
- 21 REV 658.827 J86b 2020
Contenidos:
Surviving the ‘retail apocalypse’: How Urban Outfitters became the bad boy of retail and lived to tell about it - Quantum Marketing: A new way to think marketing and create exponential growth - Beyond CSAT — building brands with integrated insights to drive results - Making intangibles tangible: An emerging business issue - Telling stories in seconds: A success framework for brands - Managerial perspectives of fan socialisation strategies for marketing to new NHL fans - The impact of augmented reality experiential marketing on brand equity and buying intention.
| Tipo de ítem | Biblioteca actual | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|
Revista Colección General
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Humanidades nivel 2 | REV 658.827 J86b 2020 (Navegar estantería(Abre debajo)) | c.1 | Disponible | 15808 |
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| REV 658.827 J86b 2019 Journal of Brand Strategy / | REV 658.827 J86b 2019 Journal of Brand Strategy / | REV 658.827 J86b 2019 Journal of Brand Strategy / | REV 658.827 J86b 2020 Journal of Brand Strategy / | REV 664.02 I61t 2019 Trends in Food Science & Technology / | S823 C947c 1993 La ciudadela : | SQK 069.0983 M986m 1992 Museos : |
Incluye Referencias Bibliográficas al final de cada artículo.
Surviving the ‘retail apocalypse’: How Urban Outfitters became the bad boy of retail and lived to tell about it - Quantum Marketing: A new way to think marketing and create exponential growth - Beyond CSAT — building brands with integrated insights to drive results - Making intangibles tangible: An emerging business issue - Telling stories in seconds: A success framework for brands - Managerial perspectives of fan socialisation strategies for marketing to new NHL fans - The impact of augmented reality experiential marketing on brand equity and buying intention.
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